Privacy Policy

Last Updated: [Insert Date]

At Brooks Store (“we”, “us”, or “our”), operating at www.brookscentral.com, we are committed to protecting the privacy and security of our customers’ personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

1. Information We Collect

We collect several types of information from and about users of our website:

• Personal Identification Information: Name, email address, shipping/billing address, phone number, and payment information when you make a purchase.
• Transaction Information: Details about products you purchase, payment method, and order history.
• Technical Information: IP address, browser type, operating system, referring URLs, and device information.
• Usage Data: Information about how you interact with our website, including pages visited, time spent, and search queries.
• Location Data: General geographic location based on IP address to provide appropriate currency and shipping options.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders for our performance footwear
• To communicate with you about your orders, account, or customer service requests
• To improve our website, products, and customer experience
• To prevent fraud and enhance the security of our services
• To comply with legal obligations and enforce our policies
• To send marketing communications (only with your consent where required by law)

3. Data Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: With trusted third parties who assist in operating our website, processing payments (Visa, MasterCard, JCB, PayPal), shipping orders, and conducting business activities.
• Legal Compliance: When required by law or to respond to legal process, protect our rights, or prevent harm.
• Business Transfers: In connection with any merger, sale of company assets, or acquisition.

We do not sell your personal information to third parties for their marketing purposes.

4. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information:

• All transactions are protected by 256-bit SSL encryption
• We are PCI DSS compliant for payment processing
• Regular security audits and vulnerability testing
• We do not store full payment card details on our servers
• Data is stored on secure servers with limited access

While we strive to protect your information, no electronic transmission or storage is 100% secure. We encourage you to use strong passwords and protect your login information.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data under certain circumstances
• Opt-out: Unsubscribe from marketing communications
• Restriction: Request restriction of processing in certain situations
• Portability: Request transfer of your data to another service provider

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences and login information
• Analyze website traffic and usage patterns
• Deliver targeted advertisements (with your consent where required)
• Improve website functionality and performance

You can control cookies through your browser settings. However, disabling cookies may affect certain website features.

7. International Data Transfers

As we serve customers globally (excluding some Asian and remote regions), your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our website is not directed to children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top indicates when changes were made. We encourage you to review this policy regularly.